Category: Podcast tips

Does Your Podcast Have A Call-To-Action (CTA)?

What is a CTA? 

Very basically this is when you ask your listeners to perform a specific task/activity. In this article, we’ll cover what you can say in your CTA and where you can place it in your podcast. 

If you are a new podcaster one of your goals will be to ensure that people who listen to your show will receive each episode as you release it. In fact, that’s every podcaster’s goal! We want to ensure listeners are also subscribers.  

A CTA you can use is “Please subscribe to the show in your podcast app”.  A lot of people are still asking listeners to subscribe in iTunes. This is wrong for two reasons. Firstly, Apple made some major changes last year and podcasts are now available on Apple Podcasts.  Secondly, not everyone has an Apple device, and you don’t want them to think that will be a problem. Make sure they know that they can subscribe to your podcast feed in whatever podcast app they use – tell them!   

Tip: Use the same CTA for 3-4 episodes then change it. People can be slow to take action or they simply forget. Repetition helps. 

A quick change to the example above is to tell listeners where they can find your podcast and ask them to subscribe. Let them know there is a platform they can listen on. 

“You can find the show on Apple Podcasts, Spotify and Spreaker – please subscribe”. 

Make sure that your show is available in these directories. 

Podcasts are about connection and community, tell people how they can contact you. If you are prepared to commit the time you can start a FB group for your podcast. 

A connection CTA can be : 

“Please join the Facebook group for the (your podcast name) the link is in the shownotes”.

Or “Please send me an email with your thoughts and questions. I’d love to read some out on the show”.  Spell out the e-mail address if you use this CTA. 

With these connection CTA’s you are asking for more interaction. It will take some time for people to respond and contact you but keep asking and telling them how. 

Tip: It’s important to put any links from your CTA in your shownotes. People are more likely to click on a link than hunt for a Facebook page later in the day. Make it easy for your listeners. 

Where in your podcast should you place your CTA? 

This is up to you but as a listener, I prefer them midway or at the end.  If you have segments in your podcast, then between segments is a great place to put your CTA. 
Otherwise, put it at the end of your podcast – you can make it part of your outro, or just before. 

I did a very quick informal survey and most people stated that they prefer the CTA to be in the middle of the podcast or at the end. Very few liked to be asked to subscribe before hearing the content. 

5 Tips to Avoid Podfade

Title  of post. How to avoid podfade.
How to avoid podfade

What is Podfade?

When you suddenly stop creating and producing podcast episodes, and never get back to it.
Yes, this is a real “thing” a lot of people become overwhelmed with the amount of work or time commitment that it takes to produce a podcast.

Many podcasters stop producing episodes after episode 6.

Today 5 Quick Tips to Help You Avoid Podfade.

  1. Plan. Have you planned your podcast to the last detail? Do you have a clear podcast “why”. Can you identify the person your podcast is supposed to reach? Who is your podcast for?
  2. Time. Don’t underestimate in the beginning how long it will take. No just recording straight into your app isn’t the answer. How long does it take to do each piece? I’ve built this business out of the part ppl find the most time consuming-podcast editing.
  3. Schedule it. What will you do when? When will you record? When will you edit, do your scheduling? When will you plan social media and promotion and execute it?
  4. Batch record. If at all possible this is a lifesaver. Have your episodes ready to go.
  5. Be patient with yourself. There’s a learning curve for everyone. I’m a better editor than I was last year. You will get better at recording, interviewing and creating content. You need to be patient and kind to yourself.

What’s holding you back from starting a podcast?
Pop your question below.

Your Podcast Needs A Newsletter

Your Podcast Needs a Newsletter

I think each podcast needs a newsletter.  Why?

You always want your audience to know what’s happening in your pod world and with your show. When people give you their email, you can be sure they want to hear from you and support you.

What really prompted this post was the “dark day” when I couldn’t post to my IG account (www.instagram.com/the_podcast_mavenand I was totally locked out from FB.

I could see other people’s posts on IG but I couldn’t log in to my account, it was annoying. I run an online business this is how people find out about me and what I do.

No matter how small your list it’s important to keep in contact with people who have asked for your content.

What To Put In Your Newsletter

This is the part I find tough as I don’t consider myself a content creator but of course tell them

  1. What’s coming up in your show.
  2. Can you link to content that they can only access if they are on your list?
  3. A training they might be interested in
  4. An opportunity to participate in your show
  5. They can have a question answered on your show
  6. Have the chance to get a shout-out
  7. A member-only competition for your subscribers

You can also include snapshots from your life if that’s appropriate when I post pictures of my dog she gets far more likes than I do!!!

Don’t just use as an opportunity to promo and run think of it as another thread of the conversation. One that you have real control over.

The 5 Tools You Need To Kickstart Your Podcast

Launching a podcast is hard, but so worth the effort, to make the process easier here are 5 tools to kickstart your podcast.

 

  • Headliner.  This app will help you create short shareable audio clips with picture backgrounds that you can share on social media to promote your show.

 

Tip: Send a different audio clip to your guest and ask them to share it widely to promote their episode.

 

  • Auphonic. New podcasters often do everything themselves. Your audio doesn’t have to be perfect and this app will help you “even your sound out”. The first 2 hours are free, I think and their pricing is fair.

 

  • Canva. If you want to make excellent graphics but have the artistic ability of a one-year-old who eats crayons, this is the website for you. You will find templates that are sized for most social media platforms so that you can create social posts to go with your episodes. You can also put in your own dimensions, a lot of people create their cover podcast cover art with Canva.

 

  • Temi A transcript can help with the discoverability of your podcast. This service is automated and produces a “good enough” transcript of your podcast, for a good price. You will need to go back in a do minor corrections but it’s budget-friendly and easy to use.

 

Tip: Use the transcript to look for quotes to use in your social posts for the episode.

 

Speakpipe: I love this app! This app allows people to leave you a short and sweet voice message. You are using the medium of audio to reach your audience, let them contact you in the same way. You will get an email notification when you have received a voicemail.

 

Tip: Ask for your listeners to leave you a voice note with feedback, tips and questions. Also ask them to leave their name!!  Send them a shout-out in your next episode. Use their name. Make it personal. Make use of the medium that people prefer to use.

 

 

What apps make your podcasting life easier? Let me know.

 

 

Part 2: The 5 Things You Need To Start Your Podcast

The 5 things you need to start your podcast

Headphones

Please do not record without wearing a pair of headphones.

Always wear headphones when you record your podcast.

Yes, it’s important for sound quality, feedback is a bugger to deal with in post-production. That’s it.

 

 

Before you say it, yes there is a way to do stuff on your phone or iPad but I’m talking about the easiest way and the quickest way for you to feel comfortable and learn.

Editing software you can use on a Mac or PC

So whether you have a PC or Mac. Connect your gear. Make sure your computer is picking up your microphone. You might need to check your settings. Next is DAWS.

 

 

 

You will need to cut out odd noises, false starts and “umms” and “uuhhhs”. This is what your editing software is for. Aka DAWS here are a few of the options:

Audacity

Reaper

Adobe Audition

Ableton

GarageBand

Okay, most of these can be put on a Mac or PC. Don’t let the acronym scare you off (techy speak actually irritates me!!) I always recommend Audacity as a good place to start. It’s a solid platform that you can grow with as your skills get better and you gain confidence.  I will say I am not a fan of Garageband personally, but if that’s what you have and you are comfortable with it. Go for it!!!

 

Do you have any questions? Are you stuck somewhere between idea and execution? Book a discovery call, I’d love to help you move forward.

 

 

 

Your First Podcast Interview – How to be a great guest!!!

Has your emailing campaign and outreach paid off? Have you finally booked your first podcast interview? Great!! Where are you going to be when they call you? You hadn’t thought of that? It’s fine, zip through the infographic and learn what you can do to make this as successful as possible.

I’m going to let you in on a little secret, just because you record the interview, it doesn’t mean it will be released.

 

What can send your interview to the “not great” pile?

 

Podcasters are protective of their audiences time, so bear in mind that the selection process ends at the end of your interview. If the interview is a dud,  it might go into the “didn’t work out pile”. This can have a lot of factors, perhaps there wasn’t a conection between you and the host, perhaps you were in a noisy place, or maybe you didn’t read the prep notes your host sent.

 

I say this alot but please, please, please make sure you are in a quiet place when you are being interviewed. Life happens but  your spot at Starbucks during lunchtime is not ideal as there will be a lot of background noise.

I could go on for ages (wink, wink)  but it’s easier for you to look at the infographic. Questions? Feel free to get in touch.

 

Rock your first podcast interview