Category: Promotion

Your Podcast Needs A Newsletter

Your Podcast Needs a Newsletter

I think each podcast needs a newsletter.  Why?

You always want your audience to know what’s happening in your pod world and with your show. When people give you their email, you can be sure they want to hear from you and support you.

What really prompted this post was the “dark day” when I couldn’t post to my IG account (www.instagram.com/the_podcast_mavenand I was totally locked out from FB.

I could see other people’s posts on IG but I couldn’t log in to my account, it was annoying. I run an online business this is how people find out about me and what I do.

No matter how small your list it’s important to keep in contact with people who have asked for your content.

What To Put In Your Newsletter

This is the part I find tough as I don’t consider myself a content creator but of course tell them

  1. What’s coming up in your show.
  2. Can you link to content that they can only access if they are on your list?
  3. A training they might be interested in
  4. An opportunity to participate in your show
  5. They can have a question answered on your show
  6. Have the chance to get a shout-out
  7. A member-only competition for your subscribers

You can also include snapshots from your life if that’s appropriate when I post pictures of my dog she gets far more likes than I do!!!

Don’t just use as an opportunity to promo and run think of it as another thread of the conversation. One that you have real control over.

Your First Podcast Interview – How to be a great guest!!!

Has your emailing campaign and outreach paid off? Have you finally booked your first podcast interview? Great!! Where are you going to be when they call you? You hadn’t thought of that? It’s fine, zip through the infographic and learn what you can do to make this as successful as possible.

I’m going to let you in on a little secret, just because you record the interview, it doesn’t mean it will be released.

 

What can send your interview to the “not great” pile?

 

Podcasters are protective of their audiences time, so bear in mind that the selection process ends at the end of your interview. If the interview is a dud,  it might go into the “didn’t work out pile”. This can have a lot of factors, perhaps there wasn’t a conection between you and the host, perhaps you were in a noisy place, or maybe you didn’t read the prep notes your host sent.

 

I say this alot but please, please, please make sure you are in a quiet place when you are being interviewed. Life happens but  your spot at Starbucks during lunchtime is not ideal as there will be a lot of background noise.

I could go on for ages (wink, wink)  but it’s easier for you to look at the infographic. Questions? Feel free to get in touch.

 

Rock your first podcast interview

Perfect Podcast Pitch-Work Your Way Up!

Work your way up

Hi. Thanks for following these posts about how to start getting interviewed on podcasts.

If you are wondering why podcasts? The quick answers are:

Do yur research and identify relevant shows

It’s a low barrier way to be seen as an authority in your field.
It puts you right in front of your ideal audience/client

 

 

How do you start pitching yourself to podcasts?

This will take a little longer, you need to do your research.

Which shows do you already listen to?
Do these shows interview people in your field?

Start by making a list of 10 relevant shows you listen to regularly 20 might be better, but you can start with 10.

 

What do I mean “Work your way up”?

 

Choose shows that are relevant to what you do and that you can make a valid contribution too.
Start with “smaller” niche shows and have a plan in place.

The Perfect Podcast Pitch

Has the podcast bug bitten you yet? So many more people are seeing the value and benefit of  being interviewed about their area(s) of expertise on podcasts.

Perfect podcast Pitch- Has the bug bitten you yet?

Podcasting saw a lot of growth this year with lots of women stepping forward, sharing their knowledge and reaching out to their tribe. On the flip side a lot of entrepreneurs saw the amazing the opportunity offered by being guests on podcasts.

 

This is what this series of posts will be about:

How to prepare yourself (What do I have to offer?)
How to pitch yourself (Am I a good fit?)
and lastly
How to build on the experience (Be invited back)

These posts will be short and sweet and actionable.

1 podcast 5 ways. Tip 4: Create an infographic

1 podcast 5 pieces of content
Sharing knowledge nuggets from your podcast. Repurposing content.

 

If you have just stumbled across this feed start with the three previous posts. For the rest of you, did you follow through with the other days? What are you using to create graphics?

 

 

Adobe Spark is a fun app to use and you can use it on the go when inspiration strikes. Today get really creative and create an infographic from the show and the topic you covered.

What was one quick tip that can be easily shared? Post it on Twitter and if it was an interview don’t forget tag the interviewee.