You will get the chance to tell people about who you are and what you do. Then make sure before the interview that you have one place to send them where they can find out what they want to know about you. If it’s your website great. No website yet? A landing page will do. Also make sure that you have some sort of “gift” offer for listeners.
Make sure it’s not fluff, if it’s a download make sure it is something that saves people time, teaches them something and that they might have been prepared to pay for.
Remember you want to create value!! Also your links will live in the show notes as well so make sure you have suitable working links.
Most hosts will also link to your social links in the shownotes as well. So make sure these are set up.