Has your emailing campaign and outreach paid off? Have you finally booked your first podcast interview? Great!! Where are you going to be when they call you? You hadn’t thought of that? It’s fine, zip through the infographic and learn what you can do to make this as successful as possible.
I’m going to let you in on a little secret, just because you record the interview, it doesn’t mean it will be released.
What can send your interview to the “not great” pile?
Podcasters are protective of their audiences time, so bear in mind that the selection process ends at the end of your interview. If the interview is a dud, it might go into the “didn’t work out pile”. This can have a lot of factors, perhaps there wasn’t a conection between you and the host, perhaps you were in a noisy place, or maybe you didn’t read the prep notes your host sent.
I say this alot but please, please, please make sure you are in a quiet place when you are being interviewed. Life happens but your spot at Starbucks during lunchtime is not ideal as there will be a lot of background noise.
I could go on for ages (wink, wink) but it’s easier for you to look at the infographic. Questions? Feel free to get in touch.
You will get the chance to tell people about who you are and what you do. Then make sure before the interview that you have one place to send them where they can find out what they want to know about you. If it’s your website great. No website yet? A landing page will do. Also make sure that you have some sort of “gift” offer for listeners.
Make sure it’s not fluff, if it’s a download make sure it is something that saves people time, teaches them something and that they might have been prepared to pay for.
Remember you want to create value!! Also your links will live in the show notes as well so make sure you have suitable working links.
Most hosts will also link to your social links in the shownotes as well. So make sure these are set up.
No long explanation for this one be on time. Put a reminder on your phone. Yes life does happen, but treat this as you would any other professional engagement. Full disclosure I was crap at this last month when I was interviewed and was a little fraught with things, but now I’m back on track.
The podcast will normally use the first minute to check levels and make sure you are comfortable, it is time well spent and neither of you want to be flustered and rushing to get everything in.
If you are invited on a show and the interviewer sends you notes to read.Please read them. If they have sent some material to help you prepare please look at. A lot of work goes on in the background and it really helps if you are prepared.
You may have done a number of interviews in the past but each experience should be different; because no -one wants to listen to you give a carbon copy speech on 10 different shows. Please read the notes.
Has the podcast bug bitten you yet? So many more people are seeing the value and benefit of being interviewed about their area(s) of expertise on podcasts.
Podcasting saw a lot of growth this year with lots of women stepping forward, sharing their knowledge and reaching out to their tribe. On the flip side a lot of entrepreneurs saw the amazing the opportunity offered by being guests on podcasts.
This is what this series of posts will be about:
How to prepare yourself (What do I have to offer?)
How to pitch yourself (Am I a good fit?)
How to build on the experience (Be invited back)
These posts will be short and sweet and actionable.