I’m not enough of an expert.
How many times have you beat yourself up with this and then used it as a reason to not get started? My own hand is up, so I do get it.
So my loud, decisive answer to this fear is you don’t have to be an expert.
There are many ways to bring your podcast idea to life so we have room to pivot. Instead of looking at your podcast as a way to instruct people take them on your journey of discovery. So let’s just say I wanted to dive deep into the history of dry cleaning. Yes Dry Cleaning, let your mind run wild amongst the coat hangers!! I could base my podcast around research about how it got stared and why. What did I learn, who are the characters? How did the industry get started? Actually who invented it? What was their story? Remember more and more people are putting themselves forward to be interviewed for podcasts. Interview them. Email them a few questions and acknowledge their input in your podcast.
So I need not be an “expert” to delve in to the history of the topic I’m sharing. What floats your boat? Hiking? Food trucks, and the variety of cuisines in your town? Have you started tracing your family history and found some amazing stories? Yes there are people out there that want to listen to exactly what you have to say. Without being talked down to.
But don’t put it off until you are an “expert”. Remember the process is supposed to be fun.
There are a few notable exceptions. If you are giving business advice, then you should have a profitable business. Medical advice then you should at least have a medical degree. You get the picture.